Mother’s Day is the busiest day of the year for the restaurant industry. Even during the pandemic in 2020, consumer spending at restaurants was up 103% on Mother’s Day Sunday and 63% on the Saturday prior. Despite the widespread notion that brunch is the most popular meal choice for Mother’s Day, most families opt for dinner. With such a significant revenue-boosting opportunity, many restaurants implement Mother’s Day promotions to secure customers for the holiday. Here we’ve listed the top 5 Mother’s Day marketing trends for you to implement at your restaurant.